The
Video Game industry has struggled a tremendous amount in 2012. The NPD group
recently reported that the video game hardware, accessories, and software has
decreased 29% in June. Recent reports from DFC Intelligence indicates that the
market for video games is going to take an astounding growth from $67 billion which
we have seen in 2012 to $82 billion in 2017. The future of our consoles are
changing as well, although Microsoft's Xbox 360 and Nintendo's games have been
family favorites for years, Apple has taken over. "Many
console and PC game sales are also being cannibalized by digitally downloaded
games and alternative entertainment sources like Apple Inc.'s iPhone, which
offers thousands of games that can cost only 99 cents or even nothing at
all."(The Wall Street Journal 2009) But don't be too worried, in
2014 ad 2015 Microsoft, Sony, and Nintendo are going to be coming out with new
and exciting game accessories that is going to help gain some momentum for the
console community. "However,
the steadiest area of growth is on the PC and mobile side." (DFC Intelligence,
David Cole)
BCG
Analysis:
The
Wii - Dog
The
Wii U - Star
Xbox
360 - Cash Cow
PC
Games - Dog
ISO
iPhone, Android, Tablet - Star
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