Week 3 EOC: Demographic

I'm a Millennial according to the Demographic. Also referred to as Generation Y or echo boomers which is close to the baby boomers because of our generation. In the textbook it states that Millennials were the first generation to grow up in a world with cellphones, satellite TV, computers, iPods, and online social networks. “All generations are comfortable with technology, but this is the generation that’s been formed by technology..” (Yahoo! executive, Ch. 3 pg. 74) Many marketers are now targeting us, Millennials, because of technology. Barack Obama’s strategy to market like a high-end consumer brand make teens my age want to be connected and contribute. “Young people want to be in control of their relationship with a brand. They want to customize and personalize. The Obama campaign site allowed just that, with it’s use of tagging, discussion boards, photo uploads, and other interactive elements.” (Analyzing the Marketing Environment, Ch. 3 pg. 74) What is interesting was that unlike the previous Generation X, whose members spent only a sum of their time (30 minutes every 1 to 3 weeks) Millennials were found spending an average of 6 and a half hours talking to one parent over the phone. “What’s interesting is that instead of trying to deal with problems on their own, Millennials prefer venting to their parents in a ceaseless chain of grievances that lasts on average from 9 AM to 10 PM daily..” (Sociologist Rick Winter, The Onion) I actually spend more time talking on the phone with a friend mot than I talk to a parent. I rarely ever talk on the phone with my parents.